Adhere to the scent. Keep the trail. Keep the story the same. All these have all been used to describe the should ensure that your message remains on the right track.
The sales funnel might be cost for clickfunnels quite a very long process, and people drop from it for most reasons. Time, diminishing curiosity, and changing worth. However, the one thing that kicks more folks unnecessarily out of your sales funnel would be a lack of congruence.
What on earth does that mean?
Imagine you’re walking across the street. You’re starving, but you aren’t certain what you need to eat. Suddenly you smell something tasty. You are not certain what it is. You find that a sign that says”Philly Cheese Steak Sandwiches.” That is it. You need some particular.
The hint is in front of a doorway, so you walk . You find some stairs. Halfway up the staircase the smell gets weaker and weaker. Even though you can not smell that yummy smell anymore, you’re set for a penny, in for a pound.
… an ice cream shop.
Wow. Something’s wrong. It has just five pennies a scoop. The lady working behind the counter is truly cute. Except you believe robbed. You were fooled into thinking you were getting a very important factor, but you were delivered some thing else.
Would you have obtained some icecream had it been advertised properly? Maybe. Are you really going to get some ice cream today? Definitely maybe not.
Back to the street you go.
You moved from a beautiful idea in your head, dependent on a smell from the street, to a dark stairs, to something different than you’d expected.
And to top if off, whoever owns the ice cream shop probably thought that they had a killer product, so they could advertise it anyway they wanted to, and it’d sell itself.
Are you really making the same mistake?
If you’re advertising Philly cheesesteak sandwiches, you’d better be sure their certainly identified as such the way through the sales funnel.
You have to smell like those on the street. The shop has to have a picture of the window. The name of the shop had better have the name”Philly cheesesteak” somewhere on the market.
The team that accepts orders had better mention the name of the shop, including the words,”Philly Cheese Steak,” when they greet you.
There’d better be articles in the local paper saying how delicious the cakes are when customers go into the shop. And the spot needed improved smell and sound like that there are Philly cheese steaks cooking in the kitchen.
Consider your personal sales funnel. By the very first thing your customer sees on the world wide web, all the way down to this”buy” button on your site. Might it be congruent? Does it tell the identical story all the way through?